GEO Specialist

At **Product Hackers** we are building **the best Growth team in the world**. Highly creative, intelligent and resourceful people with a scientific mindset and an absolute obsession with digital products. We want to be the SpaceX of Growth, which is why we are looking for the best humans, with the best capabilities, to turn them into astronauts. If you want to immerse yourself in the universe of digital products, visit our clients' planets (their digital products) and terraform them so they can host life (users and customers), this is the ideal place to go from being a mere human to a digital product astronaut. Yes, we are also big SpaceX nerds and that kind of thing. In addition, at Product Hackers you will find a team that constantly learns and shares, that wants ideas to be experimented with, tested and implemented without fear, because here we share learnings and grow together thanks to this passion for Growth. We are remote-first and have great professionals from different parts of the world. * * * ##### **WHAT ARE WE LOOKING FOR?** The way the world discovers products is changing at cruising speed: today people no longer just search on Google, they ask ChatGPT, Gemini or Copilot. We are looking for a GEO Specialist who will help us conquer this new frontier: someone passionate about Generative Engine Optimization, capable of making our clients' brands not only appear, but be interpreted, cited and recommended by generative answer engines. If you are fascinated by understanding how AI models think, how to structure information so that they consider you a source of truth, and how to turn that visibility into real business impact, this is your place. You will land on the Acquisition Platform team with a clear mission: **turn GEO into a strategic acquisition layer across all our projects.** * * * ##### **WHAT WILL YOUR CONTRIBUTIONS BE?** - **GEO-first strategy:** you will define how brands gain visibility in generative engines, designing strategies to be interpreted, cited and recommended in AI environments. - **Optimization for AI Search:** you will work on citability, entities, brand consistency and E-E-A-T signals to maximize presence in responses generated by assistants such as ChatGPT, Google Gemini or Microsoft Copilot. - **GEO intelligence (prompts + competition):** you will analyze relevant prompts, generative responses and brand presence versus competitors, identifying visibility and positioning opportunities. - **Architecture and semantic layer:** you will structure content, entities and data (Schema.org) to improve how engines interpret and retrieve information, and apply technical GEO, indexing and authority as a foundation to boost performance in search engines and generative engines. - **Experimentation and measurement in GEO:** you will design tests on prompts, content formats and distribution to validate what generates the greatest impact, and build measurement systems with GEO KPIs, prioritizing initiatives based on their business impact. - **From insights to execution:** you will turn learnings into an actionable backlog on content, assets and architecture, collaborating with the growth, content and development teams to integrate GEO into the overall acquisition strategy. * * * ##### **WHAT WILL MAKE YOU SUCCEED WITH US?** **_🧠 Hard Skills_** - **Knowledge of GEO / AI Search:** you have more than 2 years of experience or hands-on exposure to optimization for generative engines and understand how environments such as ChatGPT, Google Gemini, Microsoft Copilot, among others, work. - **Strategic thinking applied to GEO:** you know how to design AI visibility strategies connected to business objectives, not just execute tactics. - **Mastery of semantic optimization and entities:** you understand how to structure content, semantic relationships, entities and structured data to improve interpretation by models. - **Advanced analytical capability:** you know how to interpret visibility, traffic and behavior data to make impact-based decisions. - **Experimentation mindset:** you know how to design, run and analyze experiments to identify which tactics generate real impact on visibility and performance. - **Use of AI tools:** you apply AI tools in analysis, content generation or process automation. - **Experience in demanding environments:** we value experience in an agency or contexts with multiple projects and high demands. - **English level:** minimum B2. **_🗣️ Soft Skills_** - **Business mindset:** you understand that GEO is not about visibility for its own sake, but about generating real impact on acquisition, authority and business. - **Structured and strategic thinking:** you know how to break down complex problems, identify impact levers and turn analysis into clear action plans. - **Iteration speed:** you feel comfortable validating hypotheses, learning quickly and adjusting course based on data and results. - **Clear communication:** you know how to explain complex SEO/GEO concepts to clients and non-specialist teams in a convincing and actionable way. - **Continuous learning:** you keep a close eye on the evolution of search engines, AI and new tools, quickly incorporating new learnings into your work. * * * ##### **IT WOULD BE IDEAL IF YOU...** - **Have a solid SEO foundation:** you have experience in technical SEO, architecture, indexing, crawling and content optimization. - **Master SEO ecosystem tools:** such as Ahrefs, SEMrush, Google Search Console or Screaming Frog SEO Spider. - **Have worked with content teams:** collaborating on editorial strategies, content architecture and semantic optimization. - **Have experience in large-scale content projects:** managing large volumes of URLs or complex content strategies. - **Have worked in international environments:** understanding multi-language and multi-market challenges. - **Have experience in data analysis and visualization:** building actionable dashboards in tools such as Google Looker Studio. - **Can join at short notice:** and take on responsibility from the start. * * * ##### **WHAT WILL YOUR FIRST MONTHS AT PRODUCT HACKERS BE LIKE?** - **Month 1 — Landing and initial diagnosis:** onboarding at Product Hackers (our own methodology, Jira, Experimentor, Notion, experimentation culture), getting to know the Acquisition Platform team and its projects, and an initial GEO audit: mapping our brands' current presence in generative engines (ChatGPT, Gemini, Copilot), identifying gaps versus competitors and quick levers. Goal: deliver an initial GEO diagnosis with a prioritized backlog and validate the KPI measurement framework. - **Month 2 onwards — Execution, experimentation and measurement:** launch the first GEO experiments (prompts, content formats, architecture, Schema.org) with hypotheses and learnings documented in Experimentor; implement optimizations for citability, entities and E-E-A-T in client projects; consolidate the GEO measurement and reporting system, and share learnings with the team. * * * ##### **WE OFFER** - **Remote-first culture:** Your home is your main base of operations, combined with closeness to teams and projects 🏠 - **Broad flexible working hours** (subject to client schedules and team meetings) ⏰ - **Salary between 28,000 - 35,000 € gross per year** (depending on expertise) 💰 - **Flexible compensation** 💸 - **Public holidays** of your autonomous community and local holidays ✌🏼 - **25 days of rest** (22 working days of vacation + your birthday, 24 and 31 December) 🎄 - **Reduced working hours** in the **summer** months (July and August) 🏖️ - Access to our **PH School** training platform! Valued at **over 3,000 €/year** 👨🏻‍💻 - **500 €** budget to set up your home workspace + company computer (a MacBook). 💻 - **Classes** to improve your **English** 🇬🇧 - Product Hackers events and **teambuilding** 🫂 - **Incentive** for bringing new **colleagues to Product Hackers** 🤑 - **Bonus** of a percentage of billings if you bring us a **client** 💸 - **Development and training plan** so you keep growing as a Product Hackers professional 🚀 - Plus many **others still to come** because we like to expand the list whenever we can ❤️ * * * ##### **WHAT ARE THE STAGES OF THE SELECTION PROCESS?** - **1st stage:** Background & values interview with HR 🕵🏻 - **2nd stage:** Technical interview and live practical case with the Hiring Manager 👨🏻‍💻 - **3rd stage:** Interview with the Head of Delivery + English test and references 👨🏻‍💻🇬🇧 - **4th stage:** Offer and onboarding. The adventure begins! 👩🏼‍🚀