Senior Paid Advertising Specialist

### About us We are a small, growing full-service agency focused on the Architecture, Engineering, and Construction (AEC) industry. Our commitment to people over profits sets us apart, and we’re seeking a Senior Paid Advertising Specialist to join our team. This role is pivotal in driving successful outcomes for our clients. ### Benefits - Optional 4-day work week after a 30-day probationary period (work four 9’s or any combination totaling 36 hours a week) - Flexible working hours and a 100% remote environment - 100% employer-paid medical, dental & vision (employee only) - 4 weeks PTO - 12 paid holidays - 6 personal days - 4 optional days (use this time to volunteer or attend a conference) - 401k with 1:1 match up to 3% ### Job overview As a Senior Paid Advertising Specialist, you’ll be responsible for developing and executing effective paid advertising strategies across various platforms. You’ll work closely with account managers and clients to understand their goals, optimize campaigns, and maximize ROI. This role requires both a strategic and hands-on approach, with expertise in managing budgets and analyzing performance metrics. ### Responsibilities - Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Meta. - Set up campaigns, including: - Conducting keyword research, audience research, and competitor analysis to determine campaign approach - Creating and optimizing landing pages - Developing ad copy and strategy (independently for some platforms, in conjunction with our design/social team for video/image assets) - Coordinating with our lifecycle team to ensure appropriate lead generation follow-up and nurturing - Monitor campaign performance, optimizing ads, targeting, and budgets to meet or exceed KPIs. - Generate regular reports with insights and strategic recommendations. - Stay up to date on industry trends and platform changes to ensure campaigns are cutting-edge and compliant. - Manage advertising budgets to ensure efficient spend and high ROI. ### Qualifications - 3+ years of experience in paid advertising - Proficiency with ad management platforms, including Google Ads and Meta Ads Manager - Strong analytical skills with the ability to interpret data and make strategic adjustments - Experience in budgeting and optimizing campaigns for maximum impact - Bachelor’s degree in Marketing, Advertising, Business, or a related field - Certification in Google Ads, Facebook Blueprint, or other relevant platforms ### Bonus - Knowledge of A/B testing and conversion rate optimization techniques - Experience with retargeting, display advertising, and advanced audience segmentation - Familiarity with additional platforms beyond Google Ads and Meta, such as Nextdoor and Reddit ### How to apply Submit your resume. No cover letter required—we value your time and ours. ### Salary range $64,478 – $78,806 Bottom of salary range $64,478 Top of salary range $78,806 - 36 hour work week* - Flexible working hours with optional four day work week* - 100% remote environment - 100% employer paid medical, dental & vision (employee only) - 4 weeks PTO - 12 paid holidays - 6 personal days - 4 optional days after a 90 day ramping period (use this time to volunteer or learn at a conference) - 401k with 1:1 match up to 3% *Salaried employees work 36 hours per week, and may work whatever combination of days or hours gets them to that amount. Want to work four 9-hour days? Go for it. Want to work seven 5.14 hours days? Great. Submit your resume. No cover letter required – we value your time and ours. **Resumes must be uploaded as PDFs and must be 5MB or less.**