Product Manager

You Will Be Owning multiple applications within Polaris IQ, leading the squad responsible for delivering your roadmap, and contributing to the broader Wpromote Product roadmap Conducting user research, analyzing market and product data, and developing clear use cases and recommendations to evaluate and prioritize opportunities Translating user and business needs into requirements, workflows, acceptance criteria, and prioritized work for Engineering and Design Partnering across Engineering, Design, R&D, Product Marketing, Sales, and Client Services to deliver, launch, and drive adoption of valuable and reliable product experiences Representing Polaris IQ in client conversations, sales demos, internal meetings, and cross-functional planning Using product usage, adoption, feedback, and business performance data to evaluate success and guide future decisions Triaging product questions and issues, identify patterns, and escalate bugs, risks, and opportunities for improvement You Must Have 3+ years of experience in digital marketing, marketing technology, or a digital agency, with a strong understanding of how agency teams deliver marketing services for clients Experience translating user or business needs into product requirements, priorities, workflows, or deliverables Experience working with technical and cross-functional teams to move initiatives from idea through execution Strong communication, facilitation, analytical, and critical-thinking skills, with the ability to create alignment and make informed recommendations Ability to independently manage ambiguity and competing priorities, make sound decisions, and take ownership without extensive oversight Curiosity about marketing technology, data, AI, and emerging ways to improve how marketing teams work Nice to Have Product management, product operations, or software development experience, particularly in SaaS or marketing technology Hands-on experience in paid search, paid social, programmatic, SEO, content, creative, analytics, measurement, or another digital marketing discipline Experience working with marketing data, APIs, integrations, dashboards, reporting, SQL, BigQuery, or product analytics tools Experience with Jira and Agile/Scrum practices Experience supporting client-facing demos, training, enablement, launches, proposals, or go-to-market initiatives