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Jobs/Marketing/GTM Lead - Marketplace Growth
InstaSupply Inc.

GTM Lead - Marketplace Growth

InstaSupply Inc.·Remote·Fully remote·Senior
Posted 1h ago·via via Himalayas
Job description

We’re a small business building software in the construction space. We’re hiring a GTM Lead to own how we get customers and grow revenue. This is a hands-on role - you’ll plan the work and you’ll do the work.

The most important thing for us: you’ve seen a business grow up close and you know what it actually takes. That means at least one of these is true:

  • You worked at a marketplace (a platform connecting buyers and sellers, customers and suppliers, or users and service providers) and helped it grow

  • Or you were one of the first marketing or growth people at a small startup - part of the founding or early team - and helped it get its first customers and revenue

What you’ll do

  • Build and run our go-to-market plan - who we target, what we say to them and which channels we use

  • Find, reach and sign up customers (contractors and businesses) and keep them coming back

  • Help bring partners and suppliers onto the platform

  • Test channels quickly - outbound, partnerships, communities, referrals, content, paid - and double down on what works

  • Do the outreach yourself: calls, emails, LinkedIn, WhatsApp and follow-ups

  • Set up simple tracking for leads, conversions, cost per customer and revenue

  • Share results with leadership every week and suggest what to do next

Must have

  • Marketplace experience, or experience as an early or founding marketing/growth team member at a startup

  • A track record of bringing in paying customers - with real numbers you can talk about

  • Hands-on outbound experience: cold calling, cold email, LinkedIn outreach

  • Comfortable with a CRM (HubSpot or similar), lead tools like Apollo, Google Sheets and Canva

  • Clear spoken and written English

  • Available during Eastern Time (EST) working hours

Nice to have

  • Experience growing both sides of a marketplace (buyers and suppliers)

  • B2B sales or business development experience

  • Background in construction, logistics, e-commerce or home services

  • Basic paid ads (Meta/Google) and simple landing pages

Not a fit if

  • You only do SEO, only run ads or only post on social media

  • You’ve only worked at large companies and have never been part of an early-stage business

How we work

Remote. Small team, quick decisions, and you’ll see the impact of your work directly. Full-time preferred, part-time considered for the right person.

To apply, send a short note on how you helped a marketplace or early-stage startup get its first customers. Real numbers matter more than a polished CV.

Originally posted on Himalayas

Ready to apply?

You'll be taken to InstaSupply Inc. career page to submit your application. We'll also add this to your tracker if you want.

Originally posted via Himalayas. View source ↗
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