Digital Marketing Manager

At Mitratech, we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available. For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries. As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work! **Job Overview** _We are seeking a_ **_Paid Digital Marketing Manager_** _to own and scale our paid digital strategy for Mitratech’s Workforce Compliance and HR Solutions portfolio, including Background Screening, I-9 Compliance, HR Compliance & Expertise, and Leave Management solutions._ _This role is responsible for planning, executing, optimizing, and reporting on paid digital programs that drive qualified demand across the full sales and marketing funnel. You’ll work closely with product marketing, demand generation, sales, and revenue operations to ensure paid media programs are data-driven, AI-enabled, and tightly aligned to pipeline and revenue goals._ _This is a hands-on, individual contributor role ideal for a performance marketer who is comfortable operating both strategically and tactically in a B2B SaaS environment._ **Essential Duties & Responsibilities**: **_Paid Media Strategy & Execution_** - _Ensure alignment of all paid digital initiatives with business priorities, solution-level goals, and defined KPIs, including pipeline contribution, revenue impact, and efficiency metrics._ - _Develop, execute, and optimize paid digital programs across channels, including paid search (Google Ads and Bing Ads), paid social (LinkedIn, Meta), display, retargeting, and B2B review and marketplace platforms (e.g., Capterra, Software Advice, SHRM MediaBrains) to support pipeline and revenue targets._ - _Own channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions and buyer personas._ - _Translate product positioning and campaign strategy into high-performing paid media programs aligned to each stage of the buyer journey._ - _Partner with Product Marketing to ensure messaging, keywords, and creative reflect compliance-driven value propositions and customer pain points._ **_AI-Forward & Data-Driven Marketing_** - _Leverage AI-powered bidding, audience targeting, creative testing, and optimization tools within paid platforms to improve efficiency and performance._ - _Use AI and automation to scale keyword expansion, ad variation testing, audience segmentation, and performance insights._ - _Apply predictive and behavioral data to inform spend allocation, audience prioritization, and conversion optimization._ - _Continuously evaluate and pilot emerging AI-driven advertising tools and capabilities to maintain a competitive edge._ **_Optimization, Testing & Analytics_** - _Prepare and present performance insights, recommendations, and strategic readouts to senior marketing leadership and cross-functional stakeholders, including C-suite and executive audiences, translating complex data into clear business impact._ - _Design and manage A/B and multivariate tests across ads, landing pages, audiences, and offers to improve conversion rates and CPL._ - _Monitor performance against KPIs, including CPL, CAC, conversion rate, pipeline contribution, and ROI._ - _Analyze campaign, channel, and cohort-level data to deliver actionable insights and recommendations to marketing and sales leadership._ - _Partner with web and CRO teams to optimize landing page experience, conversion paths, and form strategy._ **_Martech, Attribution & Collaboration_** - _Manage and optimize integrations between paid platforms, marketing automation (HubSpot), CRM (Salesforce), and analytics tools._ - _Ensure clean tracking, attribution, and reporting across the funnel in collaboration with Revenue Operations._ - _Work cross-functionally with to align paid programs to active campaigns, events, and sales priorities._ - _Manage external vendors or agencies as needed to support execution and scale._ - _Perform other related duties as assigned._ **Requirements & Skills:** **_Required Qualifications_** - _4–6 years of experience in paid digital marketing, performance marketing, or demand generation within a B2B SaaS or technology environment._ - _Hands-on experience managing paid search (Google/Bing), paid social (LinkedIn), display, and retargeting campaigns._ - _Strong understanding of full-funnel B2B demand models, lead lifecycle management, and revenue attribution._ - _Experience using marketing automation platforms (HubSpot) and CRM systems (Salesforce)._ - _Proven ability to analyze data, identify insights, and translate performance data into optimization actions._ - _Experience collaborating cross-functionally with product marketing, sales, and operations teams._ **_AI & Technical Skills (Must-Have or Strong Plus)_** - _Experience leveraging AI-driven features within ad platforms (e.g., automated bidding, audience expansion, responsive ads)._ - _Familiarity with AI-assisted tools for keyword research, creative development, performance analysis, and experimentation._ - _Experience with 6sense is a significant plus, including use of intent data, account-based targeting, audience activation, and orchestration of paid media across channels. Candidates with hands-on 6sense experience will be prioritized and moved to the top of the candidate pool._ - _Strong analytical mindset with experience using analytics tools._ - _Working knowledge of conversion tracking, attribution models, and marketing data pipelines._ **_Preferred Experience_** - _Experience marketing HR, payroll, compliance, or SaaS solutions._ - _Familiarity with regulated or compliance-driven industries._ - _Experience supporting multi-solution or portfolio-based marketing strategies._ - _Exposure to conversion rate optimization, landing page optimization, and personalization strategies._ **Education:** - Education Requirements We will disclose intended pay ranges in our job ads for US-based opportunities – This role can be performed 100% remote anywhere in the US. **Anticipated Pay Range: $90,000 – $120,000 Annually USD** Total compensation includes US employee benefits and annual bonus eligibility. **Benefits we offer:** - Health, Dental & Vision Insurance * - 401 (k) + Employer Match * - Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off - STD, LTD & Group Life Insurance - Paid Parental Leave - Pet Insurance - FSA & HSA Options - Employee Assistance Program **Perks we offer:** - Remote Work - Career Advancement & Professional Development Opportunities - Employee Recognition - LinkedIn Learning Platform _**Mitratech is proud to be an EEOE, M/F/D/V, and we are committed to diversity both in practice and spirit at the corporate level. Mitratech participates in the Electronic Employment Verification Program. E-Verify is an Internet-based system that compares information from an employee’s I-9 to data from the U.S. Department of Homeland Security and Social Security Administration Records. To learn more, visit: [everify.com](http://everify.com/)**_ _**_We are an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability, or veteran status._**_