Digital Marketing Manager

Headquarters: La Canada Flintridge, California, United States
URL: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=ad225930-56eb-4a0f-ab89-0b646ff0cf17

Location: Canada

Work model: Remote

Expected compensation: Base salary starting at $85,000 CAD per annum

Vacancy status: This posting is for an existing vacancy.

About AudienceView

AudienceView is passionate about helping live event organizations bring people together through unforgettable experiences. Our unified event commerce platform helps organizations better understand, engage, and grow their audiences while creating stronger relationships and more connected experiences across the entire event journey.

We support organizations across performing arts, music, athletics, higher education, fairs, festivals, attractions, and more. By combining technology, audience intelligence, and deep industry expertise, AudienceView helps organizations make informed decisions, simplify operations, and build sustainable growth.

Four core values set the tempo for how we work:

• We are people first.
• We are innovative.
• We are results-driven.
• We are transparent.

AudienceView is made up of people who believe wholeheartedly in the power and magic of live events. Come transform live entertainment with us.

Why we'd want to work with you

We are looking for a Digital Marketing Manager to own and scale our B2B demand generation engine. In this role, you will drive pipeline growth and lower customer acquisition costs (CAC) by orchestrating high-impact paid campaigns, targeted ABM programs, and sophisticated marketing automation workflows. If you are a data-driven marketer who loves connecting the dots between paid media, email nurtures, and sales execution, we want to talk to you.

What you'll do:

• Paid Search & Paid Ads: Own Google Ads and LinkedIn campaigns end-to-end—including strategy, budgeting, bidding, keyword research, audience building, and creative testing—to drive pipeline and optimize CAC. Expand into review platforms (G2, Capterra) where it makes strategic sense.
• Email Marketing & Nurture: Design and execute email programs in Pardot, focusing on precise segmentation, multi-touch nurture tracks, trigger-based sends, and lifecycle campaigns tailored to key buyer personas.
• Account-Based Marketing (ABM): Own the tooling, account scoring, and 1-to-many ABM framework. Partner with Sales and Revenue Operations to build tiered target account lists and deliver personalized, programmatic campaigns.
• Marketing Automation & CRO: Build, maintain, and troubleshoot workflows, lead scoring models, and routing rules to ensure leads reach Sales quickly and accurately. Improve website conversion rates through landing pages, form optimization, and CRO experiments.
• Reporting & Attribution: Track performance across paid, email, ABM, and automation. Report on spend, conversion rates, pipeline velocity, and CAC by channel to guide data-driven budget allocation.
• Test & Optimize: Continually run experiments across channels, messaging, and funnel paths to scale what works and cut what doesn't.
• Cross-Functional Collaboration: Partner closely with Sales, BDRs, RevOps, and Product Marketing to ensure airtight alignment on targeting, messaging, and lead handoffs.

What you'll need:

• 4+ years of B2B digital demand generation experience, with a proven track record of scaling inbound pipeline.
• Paid Media Expertise: Hands-on experience managing and optimizing Google Ads and LinkedIn Ads with a focus on efficiency (CAC) and revenue generation.
• Marketing Automation: Strong command of Pardot (or similar enterprise automation tools), email compliance, segmentation, and lead-scoring frameworks.
• Technical Stack: Proficiency with Salesforce, Google Analytics / GA4, and WordPress (or equivalent CMS).
• Analytical Mindset: Exceptional problem-solving skills with a deep understanding of marketing attribution models and funnel metrics.
• Project Management: Strong cross-functional collaboration skills across Marketing and Sales teams.
• Mindset: A curious, self-starting operator who thrives in a fast-paced environment and loves continuous learning.

Key Performance Indicators (KPIs):

• High-Intent MQLs: Volume and lead quality by channel and segment.
• Marketing-Generated Pipeline: Total opportunity value created.
• Pipeline Velocity & Conversion Rates: Website, funnel, nurture, and trial-to-paid conversion performance.
• Engagement & Progression: Email engagement metrics and target account movement through the ABM funnel.

Few people tick every box on a list like this. If most of it sounds like you and the rest sounds like something you'd love to learn, we still want to hear from you.

Why work at AudienceView

• Our work helps bring live experiences to life. From Broadway tours and symphony performances to music festivals, museums, universities, attractions, and community events, our software helps organizations of all sizes connect people with unforgettable experiences every day.
• We're fans, not just vendors. Our teams include former box office staff, front-of-house crew, local musicians, season ticket holders, arts advocates, and lifelong eventgoers. That shared passion for live experiences is at the heart of everything we do.
• You'll solve meaningful challenges at scale. Supporting over 2800 organizations and millions of ticket buyers means working on complex, rewarding problems. Whether it's powering major on-sales, improving the patron experience, or helping clients grow their audiences, you'll see the impact of your work firsthand.
• We're remote-first with a live-events heart. Work alongside globally based colleagues who share a genuine passion for the arts, culture, sports, entertainment, and live experiences that bring people together.
• Diversity and inclusion are paramount to building our culture. The data is abundantly clear that diverse teams are more successful because they offer different perspectives, increased innovation, faster problem-solving and higher employee engagement among other benefits.

How we hire — our run of show

No black holes and no endless rounds. Here's the run of show, so you know exactly what's coming and when:

• Screening & Resume Review: Our Talent Acquisition team will evaluate all resumes and select candidates for a video screening call for 30 minutes.
• Hiring Manager Interview (30 minutes): Meet with the hiring manager to speak in detail about your relevant experience and learn more about the role.
• Meet More of the Team (60 minutes): Meet more team members to learn more about the work culture and expectations.
• Case Study Interview (45 minutes): Meet with the hiring manager again to complete a quick case study.

Every interview is held face to face over Microsoft Teams with a member of our team on camera. If we interview you, we will tell you whether a hiring decision has been made for this role within 45 days of your last interview.

How we use artificial intelligence in hiring

We use AI in one place only. Our hiring team may use Microsoft Copilot to transcribe interviews and draft interview notes, so that interviewers can concentrate on the conversation instead of typing. You will always know before any recording or AI note-taking begins, and you can ask us to take notes manually instead — it will not affect your application.

We do not use AI to screen, assess, rank or select applicants, and no automated system makes a hiring decision at any stage. Every shortlisting, interview and offer decision is made by people on our hiring team.

Equal opportunity, inclusion and accessibility

Diversity and inclusion have always been at the core of our values at AudienceView. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate, and all of us as colleagues. We welcome applications from qualified people of every background.

We are committed to an accessible hiring process and provide accommodations and adjustments to applicants with disabilities on request, at every stage of recruitment and employment.

How to spot a genuine AudienceView offer

AudienceView does not offer employment to anyone without first ensuring that qualified candidates speak directly with a member of the hiring team. All qualifying conversations take place face to face over Microsoft Teams. We do not make offers of employment without meeting candidates, we never make an offer by text message, and we never ask candidates to pay a fee. If you are asked for personal or financial information by text, or before you have met a member of our hiring team, please disregard it.

Ready to join the show?

If this role sounds like your kind of show and your experience lines up with what we’re looking for, we’d love to hear from you. We’re grateful for every application we receive; however, only qualified candidates selected to move forward in our hiring process will be contacted.

To apply: https://weworkremotely.com/remote-jobs/audienceview-digital-marketing-manager