Brand & Customer Manager Field (m/f/d) Gastrointestinal Tumors

Job Description As a **Brand & Customer Manager Field (m/f/d) Oncology**, you support the successful strategic and operational brand work for assigned oncology products and indications as a field-based function, with a clear focus on field and customer proximity. Your role combines strategic and operational brand management tasks with selected elements of customer relations work, particularly with regard to Scientific Leaders, networks and customer experience. Your goal is to make a sustainable contribution to the positioning and further development of the brand through well-founded market, customer and network analyses, as well as through the active shaping and implementation of campaigns. You work closely within cross-functional teams under overall leadership (e.g. of a Franchise Manager or Senior BCM) and act in line with medical, regulatory and compliance requirements. **Your Responsibilities:** - Strategic and operational support for the brand positioning of assigned oncology products and indications, with a particular focus on the specific implementation for Scientific Leaders and networks - Ensuring consistent, indication-specific brand messaging in close coordination with Medical, Sales and other functions - Active collaboration in cross-functional teams (e.g. Marketing, Medical, Sales, Market Access) under overall strategic leadership (including for Pre-Launch, Launch and Post-Launch activities) - Development and implementation of omnichannel-based customer engagement strategies (face-to-face, remote, digital) based on the L3next marketing framework - Conducting and evaluating quantitative and qualitative market, customer and network analyses and deriving operational, target-group-specific recommendations for action - Analysis of target customers, Scientific Leaders and networks, and creation and maintenance of a product- and indication-specific customer selection - Co-designing campaigns and measures with a view to optimal customer relations and customer experience, particularly for Scientific Leaders and relevant networks - Operational interaction with selected scientific contacts within an agreed framework to obtain input and feedback on the product and its positioning - Moderating and coordinating Expert Panels and professional exchange formats with Scientific Leaders and networks - Ongoing analysis of relevant market and performance indicators to measure the success of campaigns and measures - Active collaboration in cross-functional teams (e.g. Marketing, Medical, Sales, Market Access) under overall strategic leadership - Planning, designing and conducting supra-regional training events **What You Bring:** - A completed degree in economics, natural sciences or health sciences, or comparable qualification - Several years of experience in brand, marketing and customer-oriented roles in the pharmaceutical sector, preferably in oncology or Specialty Care. This includes, among other things: defining questions and KPIs for qualitative and quantitative market research, market needs analysis, strategic product placement and brand establishment, strategic identification of behavioral shifts and development of activities and campaigns to bring them about, campaign management and analysis - Good understanding of oncology indications, scientific contexts and relevant stakeholders in the healthcare system - Experience in analyzing market, customer and performance data and in operational campaign implementation - Strong communication, moderation and presentation skills in an interdisciplinary environment - Ability to work in cross-functional teams without formal management responsibility - Structured, independent and results-oriented way of working with a strong customer and quality orientation - Very good German and English skills, spoken and written - Very high willingness to travel (60% or more) Persons with severe disabilities and those with equivalent status will be given preference when equally qualified. **Additional location(s) Compensation Information:** **Required Skills:** Brand Strategy, Communication Strategy Development, Customer Relationship Building, Data Analysis, Digital Marketing, Direct Marketing, Financial Analysis, Market Research, Multilingual Communications, NHS Management, Oncology Marketing, Pricing Strategies, Product Management, Supply Chain Development **Preferred Skills:** Current Employees apply [HERE](https://wd5.myworkday.com/msd/d/task/1422$6687.htmld) Current Contingent Workers apply [HERE](https://wd5.myworkday.com/msd/d/task/1422$4020.htmld) **Search Firm Representatives Please Read Carefully** Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. **Employee Status:** Regular **Relocation:** No relocation **VISA Sponsorship:** No **Travel Requirements:** 75% **Flexible Work Arrangements:** Remote **Shift:** Not Indicated **Valid Driving License:** Yes **Hazardous Material(s):** N/A **Job Posting End Date:** 11/18/2026 ***A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.**